Consistency Is Overrated (And Why Your Results Are Stuck)

Lots of gurus are selling you ‘consistency’.

Post daily. Show up every day. Just keep going.

And you do.

You post. You prospect. You work.

But the results? Still plateaued.

You're doing the work. Showing up. Being disciplined.

But something's missing.

Here's the issue:

Consistency without intensity is just organized mediocrity.

You can consistently do the wrong things.

You can consistently work at the wrong temperature.

You can consistently stay comfortable…and consistently stay irrelevant.

For years, I bought into the consistency narrative.

Post content regularly. Send emails weekly. Run training cohorts consistently.

I was disciplined about it (or at least I thought I was).

And it worked…to a point.

I got students. Built communities. Made sales.

But I hit a ceiling.

When you're doing everything "right" but the needle barely moves.

When you're busy but not profitable.

When you're visible but not valuable.

The problem?

I was working at the wrong temperature.

The Temperature Problem

Think about water.

At 99 degrees? Still water.

At 100 degrees? Steam that moves engines. Powers industries.

One degree makes all the difference.

Or a cake in the oven.

Bake at 150 degrees for hours?

Raw batter. Wasted time. Wasted ingredients.

Bake at 180 degrees for the right time? Perfect cake.

The consistency is the same, depending on what you're baking.

But the intensity determines whether you get results.

You can lift 5-pound weights consistently for a year.

Show up every day. Perfect attendance. Pat yourself on the back.

But zero muscle growth. Zero transformation.

Because you never hit the threshold for hypertrophy.

Your muscles don't care about your attendance record.

They only respond to intensity.

Your Business Works The Same Way (And It Doesn't Care About Your Excuses)

Most of us are:

Heating water to 60 degrees and wondering why it's not boiling.

Baking at 120 degrees and frustrated the cake won't rise.

Lifting light weights and confused why we're not growing.

We're consistent.

We're showing up.

We're "doing the work."

But we're not intense enough to trigger transformation.

And then we wonder why we're stuck.

Here's What This Looks Like In Real Terms

Let's get specific.

Prospecting:

Low intensity: Sending 5-10 generic LinkedIn messages daily. "Hi, I help businesses with marketing. Would love to connect."

Feel-good? Yes. Professional? Sure. Effective? No.

High intensity: Sending 30 personalized problem-diagnosis messages daily. "Noticed your Q3 campaign. The opt-in is solid but the conversion sequence has 3 gaps costing you deals. Here's what I see..."

Uncomfortable? Maybe. Direct? Absolutely. Results? Yes.

Same activity. Different universe of outcomes.

Content Creation:

Low intensity: Posting helpful tips and motivational quotes. "5 ways to improve your marketing! ✨"

Safe? Yes. Shareable? Sometimes. Revenue-generating? Rarely.

High intensity: Publishing case studies with frameworks and real numbers.

"How we generated $192K in 14 days using 3 emails and one landing page. Here's the exact structure, the mistakes we fixed, and why most people get this wrong..."

Vulnerable? Yes. Specific? Yes. Converts? Yes.

Same consistency. Different impact.

Client Delivery:

Low intensity: Completing the agreed scope of work. Write the emails. Post the content. Submit on time. Invoice.

Professional? Sure. Replaceable? Completely.

High intensity: Engineering measurable results. Track metrics. Test variations. Diagnose what's working. Optimize until the numbers move. Own the outcome.

Risky? Yes. Valuable? Yes.

Same work ethic. Different value proposition.

See the pattern?

It's not about doing MORE.

It's about refusing to operate at mediocre temperatures.

The temperature where nothing transforms.

Where effort goes to die.

The Consistency Trap (And Why You're Stuck In It)

I'm not saying consistency doesn't matter.

It does.

I'm now running my 15th cohort of training programs.

I send this newsletter every week.

I post content regularly.

That consistency built the foundation.

But foundation alone doesn't build the house.

It just gives you something stable to stand on.

Consistency without intensity:

• You show up every day (good for you)
• You do the work (so does everyone else)
• But results stay flat (wonder why?)
• You're maintaining, not transforming
• You're busy, not profitable
• You're visible, not valuable

Intensity without consistency:

• Big bursts of effort (impressive)
• Then nothing (predictable)
• Unpredictable results (frustrating)
• Clients can't rely on you (fatal)
• You're a shooting star (gone tomorrow)

Consistency WITH intensity:

• You show up every day (baseline)
• You work at transformation temperature (non-negotiable)
• Results compound (exponentially)
• Business actually grows (imagine that)
• You become irreplaceable (market position)

You need both:

The consistency to stay in the game. The intensity to win it.

Most people pick one or the other.

Or worse—they pick neither and wonder why they're invisible.

What Real Intensity Actually Looks Like

It's not about working more hours.

It's about refusing to work at amateur temperatures.

When you prospect…are you being "professional"?

Or are you diagnosing real problems that make prospects uncomfortable with the status quo?

When you create content…

are you being "helpful" ?

Or are you building frameworks that people can't unsee once they've read them?

When you deliver for clients…are you fulfilling a scope?

Or are you engineering results that make you indispensable?

Same actions. Different altitude.

The thing is…

You can't casual your way to serious results.

You can't "nice" your way to market dominance.

You can't "comfortable" your way to financial freedom.

You can show up every day at 60 degrees and wonder why nothing's transforming.

You can consistently lift 5-pound weights and be confused about the lack of muscle.

You can bake at low temperature and blame the recipe when the cake doesn't rise.

Or you can stop lying to yourself.

And find your 100-degree moments.

The temperature where things actually change.

Where transformation isn't optional—it's inevitable.

Seasons and Baselines

There's a time for baseline consistency.

Maintaining momentum. Staying visible. Keeping systems running.

And there's a time for intensity.

Launch seasons. Client acquisition pushes. Campaign execution.

Most people never shift gears.

They stay in maintenance mode and call it "being consistent."

Then wonder why the business isn't growing.

Then blame the algorithm. The economy. The market.

Everyone except themselves.

The successful ones?

They know when to maintain and when to push.

They have a baseline of consistency. And seasons of intensity.

Both matter.

But only if you actually execute them.

Here's My Question For You

Where are you working at 60 degrees right now?

What would 100 degrees look like in that area?

Not everywhere. Not forever.

But in the ONE area that actually moves your business forward.

Your prospecting? Turn up the heat. Start being effective.

Your content? Increase the intensity. Stop being safe. Start being memorable.

Your delivery? Push past the baseline. Stop fulfilling scope. Start engineering outcomes.

Think about it.

Then decide.

Because here's what I've learned after 15 cohorts and hundreds of clients:

The ones who transform their businesses aren't just the consistent ones.

They're the ones who refuse to operate at mediocre temperatures.

They're the ones who know when to crank up the heat.

And they're the ones who don't make excuses when things get uncomfortable.

That's it.

That's the difference.

Marketing Momentum Event - December

Speaking of intensity and transformation...

I'm planning something for December.

A small group session focused on marketing momentum heading into the new year.

Not another "plan your 2026" workshop where everyone feels good and does nothing.

This is about diagnosing where your marketing is at 60 degrees right now and turning up the heat on what actually matters.

We're going to dissect what's working and what's not.

We're going to identify the ONE temperature change that moves your needle.

And we're going to map out the intensity required to make it happen.

Limited to a small group so we can go deep on your specific business.

No fluff. No theory. Just diagnosis and execution.

If you're interested, just reply back and let me know.

I'll share more details as we get closer.

Until next week,

Rusydi