People rarely delete. They add products. Add offers. Add clients. Add meetings. Add platforms. Add services. Addition feels like progress. Deletion feels like failure. But here's the thing: Addition without subtraction is just accumulation. And accumulation kills clarity. I see this everywhere. Businesses add services but never cut
The new year celebrations are done. The vision boards are complete. The spreadsheets are open. And you're staring at your 2026 goals thinking: "Alright, let's do this." But here's what I've noticed after working with 150+ students and running my
The 'sign-up to the gym' goals. The lose weight goals. The financial goals. The being more present goals. All fair and good. But why doesn't it stick? 2 reasons. Putting too many things on the plate. Aspiring for the goal, but not putting accountability and systems
Maybe...your content is getting engagement. But your calendar is empty. It is the most exhausting feeling in business. You spend 2 to 3 hours a day writing posts. You check the metrics. You get the likes. People tell you "great post!" But when you look at your
Most people think they need more information. More frameworks. More strategies. But that's not why you're stuck. You may be stuck because you don't see what your actions actually create. You know you should be posting. You know you should be reaching out. You
You can have thousands of followers, hundreds of likes, dozens of comments... and still make $0. I see it every single day. Business owners posting consistently. Getting engagement. Doing "all the right things." But when they check their bank account? Nothing. Here's what's actually
Creating content that got engagement but no revenue. No system for getting clients. Same problems, different month. And 2026? It's going to be worse if nothing changes. Here's what's happening: AI made content creation easier. Everyone's posting now. But there's
Some of you hit your goals this year. Some of you didn't. And some of you are quietly suffering through it. Not reaching out, not asking for help, just... pushing through. I see you. The gap between where you are and where you wanted to be? That hits
Lots of gurus are selling you ‘consistency’. Post daily. Show up every day. Just keep going. And you do. You post. You prospect. You work. But the results? Still plateaued. You're doing the work. Showing up. Being disciplined. But something's missing. Here's the issue:
I keep seeing the same pattern. Someone hits 3 million views on TikTok. Zero sales from it. They built an audience. Not a business. It's great when one channel is working well. When it's growing rapidly. When the algorithm loves you. But here's the
A lot of people want to escape the 9-5. Wanting to build something. Get some freedom. Have more control over your time and income. So what happens? You start consuming. Podcasts on the commute. Books on the weekend. Courses at night. You're learning. You're preparing. You&
When I first started learning copywriting, I studied the old school direct response guys. Gary Halbert. John Carlton. Dan Kennedy. But the best lesson I learned from them wasn't about copywriting. It was about business survival. John Carlton tells a story about his first day working with Gary