"I Don't Usually Open Sales Emails, But Yours Was Different"
"I Don't Usually Open Sales Emails, But Yours Was Different"
That's what the CEO told my client after they booked the call.
(which turned into a 6-figure pipeline.)
A CEO...someone who probably gets dozens of sales pitches daily—not only opened the email but felt compelled to respond and explain why.
What made this email different?
It wasn't salesy.
My client didn't lead with their services, their credentials, or even their offer.
They led with value.
They identified a specific problem this CEO's company was likely facing, shared a quick insight that could help immediately, and then mentioned they had deeper solutions if the CEO was interested.
The result?
The CEO didn't just reply. They said they were "open to talk" and "open to have a meeting."
The Shift That Changes Everything
Most entrepreneurs approach email like this:
- "Here's what I do..."
- "Here are my credentials..."
- "Here's why you should hire me..."
But effective entrepreneurs approach it like this:
- "Here's what you're probably struggling with..."
- "Here's a quick insight that might help..."
- "If you want to explore this further, let's talk..."
The difference isn't just in the words, it's in the entire mindset.
When you stop selling and start serving, people notice.
They respond differently. They engage differently. They buy differently.
The Multiplier Effect
Here's what most people miss: if you're already writing emails (and you are—to clients, prospects, team members), you already have the foundation of this skill.
The question isn't whether you can write emails.
The question is: Are you maximizing the potential of every email you send?
Because the difference between an email that gets ignored and one that generates a six-figure pipeline conversation often comes down to just a few key principles:
- Lead with their problem, not your solution
- Give value before asking for anything
- Make it about them, not about you
Your Turn
This week, I want you to try something:
Before you send your next business email—whether it's to a prospect, a potential partner, or even an existing client—ask yourself:
"What value am I giving them in this message before I ask for anything?"
If the answer is "none," rewrite it.
Lead with insight. Lead with help. Lead with value.
Then watch how people respond differently.
-Rusydi Rozalli
P.S. If you want to master this approach and turn your existing email skills into a client-generation system, I teach the complete framework inside the Simple Email Business. The next cohort starts September 17th, and I'll be working directly with a small group to implement these strategies. Let me know if you want in :)
